Our most popular articles
Skincare in autumn
Autumn brings new challenges for your skin – dryness, chilly air, and temperature changes can take you by surprise. Check out our tips in the article and learn how to keep your skin healthy all season long!
Korean skincare routine
Learn the Korean skincare routine and how you can benefit from it with just 3 steps.
Use of ampoule, serum and essence
If you want to get more out of your skin care routine, add an essence, serum and/or ampoule to it.Articles
The 2026 K-beauty trends are built around holistic well-being, biotechnology, and personalized beauty. In skincare, the focus is on prevention, sensoriality, and longevity thinking; in makeup, relaxed self-expression and skincare benefits; and in haircare, scalp health and glass hair aesthetics. Korean cosmetics continue to lead globally, combining technology, science, and aesthetics in a way that meets consumers' growing expectations – read the article where we compile the 12 biggest trends for 2026!
In this article, we combine the best gift ideas for a lovely Christmas this winter 🎁🌟 No matter what sort of person the recipient is, here you will find comprehensive tips categorized by skin type and style! You will also find advice on which products to choose and what is trending now ❤️
Azelaic acid is one of the most versatile ingredients in skincare – and now it is one of the rising star ingredients in Korean cosmetics! This ingredient gently yet effectively balances the skin: it reduces redness, prevents pore clogging, evens out skintone, and soothes the skin. In this article, we explain how azelaic acid works, , and how to use it as part of your daily routine. Additionally, we share the best K-beauty product recommendations for different skin types – because healthy, glowing skin doesn't need K-drama 💕
PDRN has become one of K-Beauty's most talked-about anti-aging ingredients – but is it really true that it is extracted from salmon sperm? We clarify the myth and explain its real benefits for the skin.
If you are new to Korean makeup and are wondering "what is cushion foundation?", read our easy guide here. Learn how this innovative, nourishing product can revolutionize your makeup routine with tips and products from our extensive K-beauty selection.
Ethics and transparency are among the greatest values in beauty today. However, there is a lot of uncertainty regarding animal testing and cruelty-free labels - in this article, we will discuss the history of animal testing and address the current situation of animal testing in the EU and Korea 🐰
Gradient Lips and Cherry Lips are two of the hottest lip trends in the K-beauty world. One creates a romantic, natural look, while the other adds fullness to the lips. Learn how to achieve both styles at home and which products help you get the perfect result!
Skincare trends for 2025! 🌟 PDRN, azelaic acid, ectoin, PGA, and exosomes – explore these powerful ingredients and find the best match for your skin.
VT Cosmetics revolutionizes skincare with innovative products like the Reedle Shot line and traditional ingredients such as centella asiatica. From microneedling to daily sheet masks – you will find products for all skin types and every skin need!
Espoir is one of Korea's most loved makeup brands. Popular with K-pop idols like Winter (Aespa) – the perfect combination of quality, glow and durability.
Aging skin deserves special care! Yeppo & Soonsoon cosmetologist shares the best product recommendations and expert tips for achieving a timeless glow.
Yeppo's CEO Elisa Ahonpää-Kim shares her experiences from her autumn trip to Korea and reveals future K-beauty trends at the same time! What do salmon and glowing skin have in common? 🐟 Read the article to find out!
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